Marketing For Nerds
Hand Sanitizer Sales Clean Up Amid Flu Concerns
Autumn marks the arrival of flu season, and this year, in addition to the flu bugs that typically strike, Americans have the H1N1 virus to worry about. As a result, consumers are taking a number of steps that they hope will prevent them from catching the flu. One simple way they are doing so is by purchasing hand sanitizers, sales of which have skyrocketed in the last six months, according to new data from The Nielsen Company. In the 24 weeks ending October 3rd, dollar sales of hand sanitizers were $118.4 million, up 70.5 percent over the same period a year ago ($69.4 million).

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