the number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009, with an even smaller core of people (representing 8% of the Internet user base) accounting for 85% of all clicks.
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MediaPost Publications 8% of Internet Users Account for 85% of all Clicks 10/13/2009 Via Seth Godin |
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